Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
Marketing is any activity a business engages in to draw a target audience to its goods or services through compelling messaging. In order to demonstrate product value, build brand loyalty, and eventually boost sales, marketing seeks to provide independent value for prospects and customers through content.
The goal of marketing is to generate interest in the goods or services that your business offers. Understanding the interests of your potential customer and conducting market research enable this. All facets of a business, including product development, sales, distribution strategies, and advertising, fall under the umbrella of marketing.
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