Respuesta :
Best buy rewards program tracks customer sales and issues coupons to customers based on the values of prior purchases. This marketing effort by best buy can be regarded as frequency marketing.
What is frequency marketing?
Frequency marketing is the term for activities that promote recurring purchases through a structured program enrollment process in order to foster consumer loyalty and commitment. Loyalty programs and frequency marketing are both used interchangeably.
What does the marketing term "frequency" mean?
Frequency in the context of advertising can be interpreted as the quantity of exposure to or repetitions of an advertisement through a particular medium over a given period of time.
Frequency programme: what is it?
Customers can be enticed into a system that stores important consumer data and monitors individual purchasing behaviour through frequency marketing programmes. A database marketing program's success depends on this data.
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