The following best describes the disadvantage of using coupons as a sales promotion strategy for such a product is consumers might stock up on the cleaning product now and not buy more later.
A marketing technique known as a sales promotion strategy—also known as a discounting strategy—is used to persuade customers to perform a particular, predetermined action by providing discounts, incentives, or offers.
Public relations, sponsorships, personal selling, direct marketing, traditional and internet advertising, and sales promotions are examples of promotional strategy types.
Discounts ("sales"), the distribution of samples and coupons, the hosting of sweepstakes and contests, unique shop displays, and the provision of rewards and rebates are the main sales promotion tactics. There must be some form of communication in order for these methods to work.
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