contestada

Which of the following has become important due to the increasing fragmentation of television viewers who have ever-expanding viewing options and technology that can screen advertisements?
a. advertising
b. personal selling
c. public relations
d. sales promotion
e. product placement
E. product placement

Respuesta :

Product placement has become important due to the increasing fragmentation of television viewers who have ever-expanding viewing options and technology that can screen advertisements.

Companies use product placement as a marketing strategy by collaborating with other brands and production houses. They pursue a covert kind of promotion by subtly including their goods in films, television programs, retail establishments, and other media. Discover more about product placement and the business uses for it.

This positioning of branded goods or services is frequently seen in entertainment, namely in movies or television. Consider the movies you've watched as media examples. It is product placement if the principal actor is holding a plainly marked Coca-Cola beverage or using a clearly marked Samsung cell phone.

Hence the correct option is E

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