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Market segmentation is the division of markets into relatively homogeneous groups. Segmentation follows a four-step sequence:
1. developing user profiles
2. forecasting the overall market potential,
3. estimating market share, and
4. selecting specific market segments.

Respuesta :

Market segmentation can be defined as a process which  companies use to break their potential customers into sections.

What is the use of Market Segmentation and explain its type?

  • Market segmentation can be defined as the process of  dividing a targeted audience into subgroups.
  • It usually ranges from age, gender or location to priorities, values and behavior.
  • It determine consumers' purchasing habits.

The four major steps of market sequence are :

1. developing user profiles

2. forecasting the overall market potential,

3. estimating market share, and

4. selecting specific market segments

To know more about Market Segmentation from the given link

https://brainly.com/question/5545577

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