the percentage-of-sales method is an example of a budgeting technique is
hierarchy of effects bottom-up push pull.
What is hierarchy of effects?
- A model of how advertising affects a consumer's choice to buy or not buy a product or service is the hierarchy-of-effects hypothesis.
- The evolution of consumer learning and decision-making experiences as a result of advertising is represented by the hierarchy.
- Following is the order of effects: The five phases a customer takes from their initial exposure to a product or commercial to their choice to buy it are identified by the marketing phrase awareness, interest, assessment, conviction, and purchase.
- Students are introduced to the public relations campaign components of tuning in, attending, enjoying, comprehending, learning, agreeing, remembering, acting, and preaching through William McGuire's hierarchy-of-effects model.
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