This phenomenon is often referred to as the Mere exposure effect
What is Mere exposure effect?
Our propensity to form preferences for things only because we are familiar with them is known as the mere exposure effect. It also goes by the name of the familiarity principle for this reason.
- The mere exposure effect is the observation that people tend to like things more the more frequently they have been exposed to them in the past.
- Researchers have shown that the simple exposure effect happens even if individuals are not cognizant of having previously seen the object.
- There are several ideas as to why the mere exposure effect occurs, but two of them are that having previously seen something reduces our sense of uncertainty and that previously observed items are simpler to comprehend.
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