You have a multi-functional (marketing, finance, human resources, supply chain) team at tom's shoes responsible for deciding the best mode of entry to sell in foreign country. The best choice is marketing.
In marketing, it involves committing resources in different target markets with different levels of risk, control, and profit return.
Being first typically enables a company to establish strong brand recognition and customer loyalty before competitors enter the arena.
Marketing affects the intensity of competition and profitability in the market.
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