A business may divide the market depending on various business lines, such as software, professional services, and training.
As follows:
Your existing clients. Because they have already committed to you, these are the most significant customers. Lost Customers. These are the customers who are presently using the goods and services of your rivals.
Customers who are loyal are those who, although being a small fraction of the customer base, account for a sizable portion of sales. Impulse buyers: People who buy things on the spur of the moment without having their eyes set on a certain item.
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