It is accurate to say that "Cookies set on a visitor's browser can comprise enough information to instruct an ad network what kinds of things a web user was interested in purchasing."
When a person enters a website and it accepts cookies, the website receives a ton of information about the user. Cookies are the small data containers that are utilized in websites.
Customers use social media to connect with others, but they also use it to stay inspired by content from brands, influencers, and creators. They now have the ability to act on that inspiration with little to no resistance thanks to social commerce.
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