Which of the following statements about pricing objectives is true? unit volume is not a type of pricing objective because it is a production strategy. target roi is a type of market share objective. a firm that forgoes higher profits and wants to satisfy its obligations to its customers and society in general is pursuing a social responsibility objective. market share and unit volume are synonymous. all of the above statements about pricing objectives are true. value-pricing is:?

Respuesta :

The answer for this would be the third option. The pricing objectives serve as the basis of the marketing plan and strategy of the organization. Thus, this should include in the satisfaction of the customers which covers the profit, sales, survival, unit volume, market share and also social responsibility.

The correct statement about the pricing objective is that a firm forgoes higher profits and wants to satisfy its responsibilities to its customers and society in general is pursuing a social responsibility objective.

What is Pricing objective?

The goals that determine how your organization sets prices for your product or service are referred to as pricing objectives.

Price targets or objectives serve as the basis for the organization's marketing plans and strategies.

Therefore, this should include customer satisfaction, including profit, sales, survival, unit count, market share, and  social responsibility.

Therefore, the option 3 is correct.

Learn more about the pricing objective, refer to:

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