The correct answer is b. Business level and corporate level.
Expanding into new industries involves strategic decision-making at both the business level and corporate level of a company's business model.
The business level aspect focuses on the specific industry or market segment in which the company operates. It involves developing a competitive advantage, defining a clear business strategy, understanding customer needs, and positioning the company's products or services effectively within the chosen industry.
On the other hand, the corporate level aspect looks at the overall portfolio of businesses within the company. It involves making decisions about diversification, resource allocation, synergies among different business units, and the overall strategic direction of the company as it expands into new industries.
By constructing and aligning both the business level and corporate level aspects of the business model, a company can increase its likelihood of success when venturing into new industries.
