Japanese carmakers first introduced small fuel-efficient cars and then leveraged their low-cost and high-quality advantages into high-end luxury segments, dominated by brands such as lexus, infiniti, and acura. this initiative best illustrates a(n)
In this situation this shows an illustration of Disruptive
Innovation. Disruptive innovation is an innovation of product which produce a
new network of market to destroy the existing market. In disruptive innovation,
entrepreneurs are likely to do this type of development.
