The correct answer would be, Psychographics.
The attempt to classify people by lifestyle, attitudes, beliefs, etc is called as Psychographics.
Explanation:
Population is the number of people in an area, region, city, country, etc. This population is classified or segmented on the basis of four main segments. These are:
- Geographics
- Demographics
- Psychographics
- Behavioral
When people are classified on the basis of their intrinsic traits, then this segmentation is called as the Psychographics. Intrinsic traits may include Personalities, Interests, Attitudes, beliefs, lifestyles, opinions, conscious, sub conscious, etc.
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