1. An educated guess that is based on some phenomenon
2. Because individuals vary
3. Description, explanation, prediction, influence
4. Scientific Method
5. A set of generally valid ideas about behavior
6. To ensure that all data is collected correctly
7. To ensure that there are no discrepancies between theory and experiment and/or observation
8. The interest in the study of the human mind and behavior
9. The psychologist has failed to account for his or her own cultural bias
10. Explanation