Answer:
Self-serving bias is a cognitive bias where people attribute successes to themselves and failures to external factors, which serves to protect their self-esteem.
Step-by-step explanation:
Self-serving bias is a cognitive bias where individuals attribute their successes to internal or dispositional factors and attribute failures to external or situational factors. This psychological phenomenon helps protect an individual's self-esteem by allowing them to take credit for their accomplishments while deflecting blame for their failures. For example, a sports figure may attribute a win to their own hard work and dedication (internal factors), while attributing a loss to the unfair calls made by the referee (external factors).
In terms of cognitive biases that influence how we process information, it's also worth noting the related concepts such as confirmation bias, false consensus effect, bandwagon fallacy, representative bias, and availability heuristic. These biases can impact our judgments and decisions in both conscious and subconscious ways, coloring our perception of the world and others.
