customer. This involves understanding the customer's needs, preferences, and journey throughout the entire business experience. By taking a customer-centric approach, marketers can tailor their strategies to create a seamless and satisfying customer experience. This includes aspects such as product design, marketing communication, sales processes, customer support, and post-purchase interactions. By considering the entire business process from the customer's perspective, marketers can build stronger relationships, enhance customer loyalty, and drive business success.
