2016. Musical.ly Is Still Going Strong As A Social Media App For Trending Songs And Lip-Synching Videos When Coca-Cola A American Beverage Giant Joined Musical.ly For The #ShareACoke Campaign Long Before It's Unthinkable Merger With T ikTok In 2017 And Absorbed Musical.ly Into T ikTok Altogether In 2018 Initiated The Rise Of T ikTok.