"People are defying traditional consumer and this includes all age groups"
Social factors are maybe the most troublesome for marketers to envision. Several noteworthy social patterns are as of now forming marketing strategies. To start with, individuals of any age have a more extensive range of interests, challenging traditional consumer.
Secondly, changing gender roles are bringing more ladies into the workforce and expanding the quantity of men who shop.
Thirdly, a more prominent number of double profession families has made interest for time saving products and enterprises.
