General mills partnered with weight watchers to develop progresso light soups, the first consumer packaged product in any grocery category to carry the weight watchers endorsement with a 0 points value per serving. this is an example of

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22-09-2017
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General mills partnered with weight watchers to develop progresso light soups, the first consumer packaged product in any grocery category to carry the weight watchers endorsement with a 0 points value per serving. this is an example of

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shinmin shinmin · Answer 1 · 2017-10-06T04:10:57+02:00

This is an example of a cross-functional team. This is encompassed of technical, marketing, finance and quality management administrators. It was made to influence research and expertise from across the company. The team recommended that Progresso develop a "light" soup that could be suitable for a 0 points value per serving with Weight Watchers. Progresso tried the idea, industrialized the product and then leveraged the General Mills' strategic sourcing team to build the exterior partnership with Weight Watchers.