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The new era cap company understands the importance of _____________. in the mid-1990s, the company's products became very popular when film director spike lee requested a red yankees cap, instead of the traditional blue cap. it did not take long for yankees' fans who were also fans of spike lee to want to wear a similar cap.

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meerkat18
The new era cap company understands the importance of BRAND ASSOCIATION. in the mid-1990's, the company's products became very popular when film director spike lee requested a red yankees cap, instead of the traditional blue cap. It did not take long for yankees' fans.