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A firm's in-house creative department develops marketing communications to highlight the firm's product. in this role, the creative department is considered the _______ of the marketing communication.

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meerkat18

In the role described above, a firm's in-house creative department is considered the TRANSMITTER of the marketing communication. The transmitter receives information from the sender and transforms it to highlight the firm’s product. This is the second step in the communication process.

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