Gotta have is a cereal brand. the company used to feature its mascot, an animated giraffe, in its tv commercials, to attract viewers' attention. initially, viewers would watch the commercial. however, after they had been exposed to the commercial many times, they began to expect the appearance of the giraffe and tended to tune out the commercial. the consumers' response to this overexposure is an example of _____.

Respuesta :

Answer:Habituation

Explanation:Habituation refers to how a response to a certain stimulus decreases over time due to multiple repeated exposure to that stimulus.

For example initially the viewers are attracted to this commercial when they see it for the first time , but as it keep being presented to them , they become accustomed to it , they pay less Attention to it and their response decreases , this vanishing response is known as habituation.