Respuesta :
The BCG Approach also known as Boston Consulting Group approach is a method to manage SBU (Strategic business unit) The Boston Consulting group's product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue or develop products.
The correct option of this question is
c. market growth rate and relative market share
As in In the Boston Consulting Group approach,market growth rate provides a measure of market attractiveness.And relative market share serves as a measure of company strength in the market
The two dimensions the BCG approach uses to evaluate and manage sbus are the market growth rate and relative market share.
Further Explanation:
The full form of the BCG approach is the Boston consulting group. This approach is used to evaluate the strategic business unit that how much cash is invested in particular units. The stage of strategic business units defines whether the company should reduce investment and increase investment. The two dimensions of the BCG approach uses to evaluate and manage SBUs, market growth rate, and relative market share.
Justification for the correct and incorrect answer:
A.
Market growth rate and market penetration: This option is incorrect.
The market growth rate is one of the dimensions of the BCG approach but the market penetration is not the dimensions. Market penetration means to trap the market by increasing the sale.
B.
Relative market share and product development: This option is incorrect.
The relative market share is one of the dimensions of the BCG approach but the product development is not the dimensions. Product development means added a new feature to the existing product.
C.
Market growth rate and relative market share: This option is correct.
Market growth rate means the rate at which the market is going. Market share means the maximum price of the product is high. This is the correct option.
D.
Market growth rate and market development: This option is incorrect.
The market growth rate is one of the dimensions of the BCG approach but the market development is not the dimensions. This is not the correct option.
E.
Relative market share and market penetration: This option is incorrect.
The market share is one of the dimensions of the BCG approach but the market penetration is not the dimensions. This option is not correct.
Learn more:
1. Learn more about marketing mix
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2. Learn more about the competitive market
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3. Learn more about market intermediary
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Answer details:
Grade: Middle School
Subject: Business
Chapter: BCG matrix
Keywords:
two dimensions, BCG approach, evaluate and manage, market growth rate, market penetration, relative market share, product development, market penetration, Boston consulting group, cash invested.
