Fitness trackers are in the growth stage of the product life cycle. a manufacturer selling one of these devices would most likely use advertising to

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jennaonyx4048 jennaonyx4048

25-04-2018
Business

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Fitness trackers are in the growth stage of the product life cycle. a manufacturer selling one of these devices would most likely use advertising to

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MrsTriplet MrsTriplet · Answer 1 · 2018-05-07T02:23:01+02:00

Fitness trackers are in the growth stage of the product life cycle. A manufacturer selling one of these devices would most likely use advertising to differentiate one brand of device from another. For most companies the growth stage within the product life cycle is the most important cycle. During this cycle, manufactures are trying to establish how the product will succeed in the market, how they can increase their sales and improve potential profits.

Tundexi Tundexi · Answer 2 · 2022-04-15T12:57:34+02:00

The manufacturer that sells the Fitness trackers are using an advert to differentiate one brand of device from another.

What is there need for differentiation?

The differentiatIon is important for the manufacturer to allows the audience or prospective customers about the different set of Fitness trackers devices.

In conclusion, the manufacturer is not using the advert tio create awareness because the firm is in growth stage where people know their product.