People who are in business have a right to make money. it's been that way since the first caveman traded the first wooly mammoth hide. that's an essential human freedom, and no one should be allowed to interfere with it.
The Utilitarian Approach surveys an activity as far as its results or results; i.e., the net advantages and expenses to all partners on an individual level. It endeavors to accomplish the best useful for the best number while making minimal measure of damage or keeping the best measure of anguish.