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Leah is the marketing manager for an electronics company. While on vacation in Ecuador, she visited electronics stores in the major malls in Quito, the capital city. Most of her company's products were available, except for smart phones. When she returned to work, she mentioned this observation to her international sales manager. Leah was providing the important marketing function of
alerting the logistics department when to ship products.
advising production on how much product to make.
synthesizing and interpreting sales, accounting, and customer-profile data.
identifying opportunities to expand.
engaging customers, developing long-term relationships.

Respuesta :

jepessoa

Answer:

The answer is: Identifying opportunities to expand

Explanation:

Leah found almost all of her company´s products in the malls of Quito, Ecuador, so we can assume that Leah´s company is well known there. The fact that smartphones aren´t available in Ecuador is bad, but at the same time it provides an opportunity to increase the company´s sales in that foreign market by offering its smartphones.

It all depends on how Leah assesses the situation, it is sort of seeing a glass half full or half empty. Positive experiences can turn out form negative scenarios.  

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