In order to reduce ____________, consumers can rationalize their purchase decision as being wise, seek out advertisements that support their choice, try to "sell" friends on the positive features of the brand, or look to known satisfied owners for reassurance.

Respuesta :

Answer:

The blank space contain the words "Post purchase dissonance"

Explanation:

Post Purchase Dissonance can be referred to as when the customer’s state of the mind and perception is in doubt after purchasing the product or service offered by a brand. This results in the customer either regretting the brand or in returning the product back from where he purchased.