Answer:
Verify sources so as to provide the most accurate reporting.
Provide objective treatment of both sides of an issue.
Explanation:
The highest and primary obligation of ethical journalism is to serve the public. Journalists should: – Avoid conflicts of interest, real or perceived. ... Ethical journalism means taking responsibility for one's work and explaining one's decisions to the public.
Professional integrity is the cornerstone of a journalist's credibility. The Radio Television Digital News Association, an organization exclusively centered on electronic journalism, has a code of ethics centering on public trust, truthfulness, fairness, integrity, independence, and accountability.