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SWOT is an acronym for strengths, weaknesses, opportunities and threats. The SWOT analysis helps you see how you stand out in the marketplace, how you can grow as a business and where you are vulnerable. This easy-to-use tool also helps you identify your company's opportunities and any threats it faces.

SWOT analysis can help your business identify what it's doing right and what needs to change in the organization and the process is surprisingly simple. SWOT analysis is a planning methodology that helps organizations build a strategic plan to meet goals, improve operations and keep the business relevant.