The bundle prices for Hydration Power Drink and Satisfying Smoothie are given below.
The contribution margin (CM), also known as the dollar contribution per unit, is the difference between the selling price and the variable cost per unit.
Because 100% is the best contribution margin, the closer the contribution margin is to 100%, the better. The greater the figure, the better a company's ability to meet its overhead expenditures with cash on hand.
The contribution margin =
Unit Margin (Profit) = Unit Revenue - Unit Variable Cost (Marginal Cost)
For Hydration Power Drink:
High 7 -1 = 6
Low: 6 - 1 = 5
Total = 11
For Satisfying Smoothie:
High: 10 -4 = 6
Low: 5-4 = 1
Total = 7
High Bundle Price for both products:
6 + 6 = 12
Low Bundle price for both products:
5 + 1 = 6
From the above information, it is clear that the Bundle Price that will maximize profit is the High Bundle Price.
The product that will yield the most profit is: The Hydration Power Drink.
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