Officials from vital corporation are traveling around the country making presentations to prospective investors. The officials are conducted a a sales pitch or promotion called road show.
The road show is a sales pitch or promotion made by the underwriting firm and a company's management team to potential investors before going public.When a company decides to go public, the members of the investment firm responsible to underwrite or issue the IPO travel around the country in a road show to present the investment opportunity to potential investors. Most road shows are conducted in major cities.
A successful road show is often critical to the success of the IPO. By travelling to different cities, underwriters introduce the IPO to institutional investors, analysts, fund managers, and hedge funds to interest them in the security. The road show also provides an opportunity for the underwriters to introduce the company's management and for investors to hear management's vision and goals for the company.
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