A formal connection between the buyer and seller is involved when using a contract to purchase inputs.
A good working connection might result in lower procurement costs since the supplier may favor your company once the relationship has been established and provide incentives to keep you as a client.
Transactional, functional, affiliative, and strategic connections are the four different kinds that buyers and sellers can have with one another. The four fundamental sales techniques employed by salespeople are script-based selling, needs-satisfaction selling, consultative selling, and selling to strategic partners.
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