The reason would be "explain the reasons and hook the increase to benefits."
- Whatever the motivation, rising prices has many positive effects. Higher costs frequently boost consumers' perceptions of the quality of your products. It seems obvious that if you charge more, you'll have more funds to devote to your business and your endeavors. To compensate for rising operating costs, businesses frequently increase the pricing of the goods and services they offer. For instance, a product reseller may raise prices only as a result of its supplier raising costs for raw materials or completed items.
- We are all aware of words' influence. The appropriate phrases may convey personality and generate interest in your company's product. They can establish a relationship of trust and loyalty with your audience. Your messaging is crucial when creating a strategy for pricing increases.
Thus the correct option is B.
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Here's the full question-
Roger's company will be raising the prices of its basic services, and Roger must write to customers to inform them of these increases. What is the most important thing he should do when writing this message?
Prove that all his competitors are raising prices too.
Explain the reasons and hook the increase to benefits.
Apologize to his customers.
Promise a rate decrease in the future when the economy improves.
