As ethel was pulling out of a mall entrance, her car was hit by a ups truck. at that point, she swore to never use ups again. in terms of the messages that stakeholders receive, ethel receives a(n ________ message.

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The term that best fits the blank is PRODUCT message. This is classified as a product message because it focuses on the use of the UPS (Uninterrupted Power Supply). In the product message, this includes the message the involves the product itself related to its performance, ability, design, and price.

The best answer from the statement above is service. Where service is an illustration of the quality of work of a company. Especially service providers.

Further Explanation

Service is defined as an economic activity that results in time, place, form, and psychological use. Services are also activities, processes and interactions, and changes in the conditions of people or matters in customer ownership.

The definition of service depends on the approach or perspective.

  • The first approach emphasizes service as an activity that is the object of exchange.
  • The second approach, namely service, is explained as a view of value creation.

There are three core dimensions of service, namely activities, interactions (which are referred to as services that are separate from physical products), and solutions to customer problems. Customers don't always buy goods or services, but always get offers. The services offered are aimed at meeting customer needs. In service companies, customers are the input. Services or services provided by service providers cannot be performed without the presence of customers as input services. Service ownership can also only be felt by customers. Also, information as input is needed at the service company. The service industry can also be measured the same as the manufacturing industry, namely productivity, service quality, and efficiency.

United Parcel Service or often called UPS is an international company in the field of transportation headquartered in Sandy Springs, Georgia, United States. The company employs 407,000 workers and operates in more than 200 countries.

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Details

Grade: High School

Subject: Business

keywords: UPS, Service